Privacy Policy
Last updated: April 26, 2026
1. Who We Are
TechArmor Solutions ("we," "us," or "our") operates the website located at techarmorsolutions.com. We provide marketing, website design, SEO, paid advertising, and ongoing marketing support services for skilled trades businesses. Our contact information is: caleb@techarmorsolutions.com — (470) 202-8719.
2. Information We Collect
We collect information in two ways:
Information You Provide Directly
When you fill out our contact form, you may provide your name, business name, industry, email address, phone number, and a message describing your goals. This information is submitted through Formspree, a third-party form processing service, and delivered to us via email.
Information Collected Automatically
When you visit our website, certain data is collected automatically through cookies and tracking technologies, including your IP address, browser type, device type, pages visited, time spent on pages, referring URLs, and general geographic location. This data is collected by the third-party services described in Section 4.
3. How We Use Your Information
- To respond to inquiries submitted through our contact form
- To schedule discovery calls via our booking page
- To analyze website traffic and improve user experience
- To understand how visitors interact with our content
- To comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. Third-Party Services & Cookies
Our website uses the following third-party services that may set cookies or collect data:
Google Analytics
We use Google Analytics to track website traffic, page views, user behavior, and general demographics. Google Analytics uses cookies to collect this data. The data is anonymized and aggregated. You can opt out using the Google Analytics Opt-out Browser Add-on.
Microsoft Clarity
We use Microsoft Clarity, a behavioral analytics tool that records session replays and generates heatmaps to help us understand how users interact with our website. Clarity may record mouse movements, clicks, and scroll behavior. Microsoft's privacy policy applies to this data. Learn more at Microsoft Privacy Statement.
Formspree
Our contact form is processed by Formspree. When you submit the form, your data is sent to Formspree's servers and forwarded to us. Formspree's privacy policy governs how they handle this data. We retain form submissions in our email inbox and do not store them in a separate database.
Google Calendar (Booking Page)
Our booking page embeds a Google Calendar scheduling widget. If you use this widget to book a call, Google's privacy policy applies. We receive your appointment details, including name and email, through Google Calendar.
Google Fonts & CDN Services
We load fonts from Google Fonts and JavaScript libraries (GSAP, Alpine.js, Lenis) from jsDelivr's CDN. These services may log your IP address as part of standard server request logging. No personal profile is created from this data.
5. Cookie Consent
When you first visit our site, we display a cookie consent banner. If you click "Accept All," we enable analytics and tracking cookies (Google Analytics, Microsoft Clarity). If you click "Decline," non-essential cookies are not activated. Your preference is saved in your browser's local storage. You may change your preference at any time by clearing your browser's local storage or cache.
6. Data Retention
Contact form submissions are retained in our email inbox for as long as reasonably necessary to respond to and follow up on inquiries. Analytics data is retained according to the data retention policies of Google Analytics and Microsoft Clarity (typically 14 months for Google Analytics by default). We do not maintain a separate customer database.
7. Your Rights
Depending on your location, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Opt out of analytics tracking
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at caleb@techarmorsolutions.com.
8. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
9. Links to Other Websites
Our website may contain links to third-party websites (such as social media profiles and external tools). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after changes are posted constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us: